<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<slims:resultInfo>
<slims:modsResultNum>29</slims:modsResultNum>
<slims:modsResultPage>1</slims:modsResultPage>
<slims:modsResultShowed>50</slims:modsResultShowed>
</slims:resultInfo>
<mods version="3.3" ID="4623">
<titleInfo>
<title>Pengaruh citra merek, promosi, dan lokasi terhadap minat beli pada konsumen Toko Mulya Jaya Rajeg Kabupaten Tangerang</title>
</titleInfo>
<name type="personal" authority="">
<namePart>BAGUS MANUNGGAL</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Aisyah Ratnasari</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Wanda Yulia Utami</namePart>
<role><roleTerm type="text">Dosen Pembimbing 2</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Rosyid</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Parlindungan Dongoran</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Zubaied Try Bowo</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20240513</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>COVER_SKRIPSI_%282%29.jpeg.jpeg</slims:image>
</mods>
<mods version="3.3" ID="4454">
<titleInfo>
<title>Pengaruh inovasi produk, promosi dan citra merek terhadap keputusan pembelian smartphone samsung dengan kepercayaan konsumen sebagai variabel mediasi (studi kasus pada konsumen smartphone Samsung di Kecamatan Cikupa)</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Bambang Mardisentosa</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Aisyah Ratnasari</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Verawati Fajrin</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Rusbiansyah Perdana Kusuma</namePart>
<role><roleTerm type="text">Dosen Pembimbing 2</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Tiara Maharani</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20240506</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>COVER_SKRIPSI_%282%29.jpeg.jpeg</slims:image>
</mods>
<mods version="3.3" ID="4443">
<titleInfo>
<title>Pengaruh green marketing, cita rasa, dan citra merek dalam menciptakan customer loyal galpn le minerale dengan keputusan pembelian sebagai medasi</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Aisyah Ratnasari</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Ernie Mardiany Djaenudin</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Ade Indra Permana</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Sugeng Lubar Prastowo</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Kasya Putriyana Adnly</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20240506</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>COVER_SKRIPSI_%282%29.jpeg.jpeg</slims:image>
</mods>
<mods version="3.3" ID="4336">
<titleInfo>
<title>Studi komparasi persepsi kualitas, citra merek dan brand awareness smartphone Samsung dan Oppo (Pada Pengguna Smartphone di Wilayah Kelurahan Selapajang Jaya)</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Khusaini</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Verawati Fajrin</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Hani Hasanah</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Rusbiansyah Perdana Kusuma</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Andini May Gina Wati</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20240527</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>COVER_SKRIPSI_%281%29.png.png</slims:image>
</mods>
<mods version="3.3" ID="4282">
<titleInfo>
<title>Pengaruh citra merek, promosi dan persepsi harga terhadap keputusan pembelian melalui aplikasi shopee di Kota Tangerang</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Bambang Mardisentosa</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Aisyah Ratnasari</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Wanda Yulia Utami</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Muhammad Nur</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Anggun Sephia Maharani</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20240506</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>COVER_SKRIPSI_%281%29.png.png</slims:image>
</mods>
<mods version="3.3" ID="4268">
<titleInfo>
<title>Pengaruh citra merek, kualitas pelayanan dan promosi terhadap keputusan pembelian produk honda Studi kasus pada Honda Arta Cikupa Kabupaten Tangerang</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Budiastuti Fatkar</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Wanda Yulia Utami</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Kartono</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Jamalus</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>MELIANA PUTRI PRATIWI</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20240507</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>COVER_SKRIPSI_%281%29.png.png</slims:image>
</mods>
<mods version="3.3" ID="4246">
<titleInfo>
<title>Pengaruh kualitas produk, persepsi harga dan citra merek terhadap keputusan pembelian Kopi Kenangan Curug Kabupaten Tangerang</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Santi Susanti</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Budiastuti Fatkar</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Lely Syafawi</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Masruri</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Muhamad Alfando</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20240506</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>COVER_SKRIPSI_%281%29.png.png</slims:image>
</mods>
<mods version="3.3" ID="4199">
<titleInfo>
<title>Pengaruh promosi dan kualitas produk terhadap keputusan pembelian melalui kepercayaan pelanggan dan citra merek sebagai variabel mediasi (Studi Kasus Parfum Lokal Merek Hmns Di Tangerang)</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Ernie Mardiany</namePart>
<role><roleTerm type="text">Dosen Pembimbing 2</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Sutarjo</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Hani Hasanah</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Sugeng Lubar Prastowo</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Devi</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20240724</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>COVER_SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="4075">
<titleInfo>
<title>Pengaruh citra merek kualitas informasi dan manfaat produk terhadap keputusan pembelian melalui tayangan iklan pada shopee sebagai variabel intervening di Kota Tangerang</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Imas Sukaesih</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Aditya Pratama</namePart>
<role><roleTerm type="text">Dosen Pembimbing 2</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Zain Zainudin</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Jamalus</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Ilham Rubyansyah</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20240506</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>COVER_SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="4029">
<titleInfo>
<title>Pengaruh brand image, brand trust dan verceived value terhadap loyalitas pelanggan produk skincare somethinC Tangerang</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Santi Susanti</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Budiastuti Fatkar</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Hudaya Latuconsina</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Luthfi Nuraini</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Alita Puspita Sari</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20240506</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>COVER_SKRIPSI_%281%29.png.png</slims:image>
</mods>
<mods version="3.3" ID="3958">
<titleInfo>
<title>Pengaruh citra merek, kualitas produk dan harga terhadap keputusan pembelian sepatu bata di Toko Bata Mall Daan Mogot Jakarta Barat</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Aisyah Ratnasari</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Masruri</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Abdilllah Sani</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Rusbiansyah Perdana Kusuma</namePart>
<role><roleTerm type="text">Dosen Pembimbing 2</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Liyo Paeni</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20240210</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>COVER_SKRIPSI_%281%29.png.png</slims:image>
</mods>
<mods version="3.3" ID="3172">
<titleInfo>
<title>Pengaruh citra merek harga dan kualitas produk terhadap loyalitas konsumen smartphone Oppo pada Mahasiswa Universitas Islam Syekh-Yusuf Tangerang</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Sutarjo</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Eko Trianto</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Zain Zainuddin</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Rusbiansyah Perdana Kusuma</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Ais gita ramadhan</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20230818</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis</publisher>
<dateIssued>2023</dateIssued>
</originInfo>
<slims:image>cover_Skripsi.jpeg.jpeg</slims:image>
</mods>
<mods version="3.3" ID="3356">
<titleInfo>
<title>Pengaruh kualitas pelayanan dan promosi terhadap kepuasan pelanggan pada transportasi Online Grab (studi kasus Pengguna Grab di Kota Tangerang)</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Ria Kurniawati</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Wanda Yulia Utami</namePart>
<role><roleTerm type="text">Dosen Pembimbing 2</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Sutarjo</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Hudaya Latuconsina</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Putri Asti Ramadhani</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20230821</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2023</dateIssued>
</originInfo>
<slims:image>cover_Skripsi.jpeg.jpeg</slims:image>
</mods>
<mods version="3.3" ID="3052">
<titleInfo>
<title>Pengaruh harga, citra merek, dan gaya hidup terhadap keputusan pembelian konsumen ( Studi Kasus Pada Konsumen Uniqlo Kota Tangerang)</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Joko Rianto</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Bambang Afriadi</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Aditya Pratama</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Laksono Edhi Lukitho</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Marsha Andiniani</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20230803</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis</publisher>
<dateIssued>2023</dateIssued>
</originInfo>
<slims:image>COVER_SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="3049">
<titleInfo>
<title>Pengaruh citra merek, kepercayaan merek, dan harga terhadap keputusan pembelian Hijab (studi kasus pada Eka Hijab.Co di Kota Tangerang</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Nela Dharmayanti</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Sutarjo</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Eko Trianto</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Zain Zainuddin</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Luthfi Nuraini</namePart>
<role><roleTerm type="text">Dosen Pembimbing 2</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Dilla Azzahra</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20230906</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2023</dateIssued>
</originInfo>
<slims:image>cover_Skripsi.jpeg.jpeg</slims:image>
</mods>
<mods version="3.3" ID="2314">
<titleInfo>
<title>Pengaruh citra merek, kualitas produk dan lokasi terhadap minat beli pada RM Novita Di Legok Tangerang</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Budiastuti Fatkar</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Ria Kurniawati</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Zain Zainuddin</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Muhammad Nur</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Novita Nur Aida</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20220819</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2022</dateIssued>
</originInfo>
<slims:image>AA_SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="2015">
<titleInfo>
<title>Pengaruh citra merek, persepsi nilai dan diferensiasi produk terhadap keputusan pembelian pada Kedai Kopi Hari Ini Di Kecamatan Teluknaga, Kabupaten Tangerang</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Budiastuti Fatkar</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Ernie Mardiany Djaenudin</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Kartono</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Adheska Gunawan</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Muhammad Nur</namePart>
<role><roleTerm type="text">Dosen Pembimbing 2</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Ade Indra Permana</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20220824</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2022</dateIssued>
</originInfo>
<slims:image>SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="2397">
<titleInfo>
<title>Pengaruh citra merek, harga dan promosi terhadap keputusan pembelian di Math Coffee And Resto Sukasari Kota Tangerang</title>
</titleInfo>
<name type="personal" authority="">
<namePart>BAGUS MANUNGGAL</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Sri Yanti</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Anna Sofia Atichasari</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Sutarjo</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Juwita Qadarsi</namePart>
<role><roleTerm type="text">Dosen Pembimbing 2</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Vannia Delicia Quffa</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20220830</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2022</dateIssued>
</originInfo>
<slims:image>AA_SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="1419">
<titleInfo>
<title>Pengaruh citra merek, kualitas produk dan kualitas layanan terhadap keputusan pembelian pada PT. Autocipta Karya Isuzu BSD Tangerang Selatan</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Wulan Ratnasari</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn"></identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<slims:image>SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="1412">
<titleInfo>
<title>Pengaruh inovasi produk, iklan dan citra merek terhadap keputusan pembelian pada produk sabun cuci piring wow PT. Peace Global Sukses Tangerang</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Nurlihayati</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn"></identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<slims:image>SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="1385">
<titleInfo>
<title>Pengaruh citra merek,strategi promosi ,dan kualitas produk terhadap keputusan pembelian konsumen pada produksi sayur mayur dan buah Di PT.Tiga Bintang Sukses, Jati Bening Bekasi.</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Vera Paramida Sasmita</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn"></identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<slims:image>SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="1235">
<titleInfo>
<title>Pengaruh kualitas produk, citra merek dan harga terhadap minat beli Smartphone Iphone Di Counter Yass Call Supermall Karawaci</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Dina Novianik</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn"></identifier>
<originInfo>
<place><placeTerm type="text"></placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<slims:image>SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="566">
<titleInfo>
<title>Pengaruh harga, kualitas produk, dan citra merek terhadap loyalitas konsumen produk tupperware di Kabupaten Tangerang (Studi kasus konsumen produk tupperware di Kecamatan Pasar Kemis)</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Diah Ayu Paramita</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn"></identifier>
<originInfo>
<place><placeTerm type="text"></placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<slims:image>SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="623">
<titleInfo>
<title>Pengaruh citra merek, harga dan kualitas produk terhadap keputusan pembelian Skincare Ms Glow di Kab.Tangerang ( Studi kasus konsumen Ms Glow di Kecamatan Kosambi)</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Safira Nirmala</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn"></identifier>
<originInfo>
<place><placeTerm type="text"></placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<slims:image>SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="1333">
<titleInfo>
<title>Pengaruh citra merek,prilaku,dan kualitas produk terhadap minat beli smartphone Di Wilayah Kecamatan Sepatan pada masa pandemi Covid-19</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Nurulum Sakinah</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn"></identifier>
<originInfo>
<place><placeTerm type="text"></placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<slims:image>SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="1345">
<titleInfo>
<title>Pengaruh kualitas pelayanan, citra merek dan promosi terhadap loyalitas anggota koperasi Abdi Kerta Raharja KCP Kelapa Dua</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Rif'ah</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn"></identifier>
<originInfo>
<place><placeTerm type="text"></placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<slims:image>SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="1328">
<titleInfo>
<title>Pengaruh dukungan selebriti, citra merek dan promosi penjualan terhadap minat beli konsumen (studi kasus pada Mitra Bittersweet By Najla Di Kota Tangerang)</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Nur Rohma Wahyuningsih</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn"></identifier>
<originInfo>
<place><placeTerm type="text"></placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<slims:image>SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="1758">
<titleInfo>
<title>Pengaruh strategi diferensiasi, citra merek dan inovasi terhadap loyalitas mitra (pada PT. Warung Pintar Sekali Di Tangerang)</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Joko Rianto</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Budiastuti Fatkar</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Sutarjo</namePart>
<role><roleTerm type="text">Dosen Pembimbing 2</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Laksono Edhi Lukito</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>M. Husyain</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Winda Widyawati</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20190818</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2019</dateIssued>
</originInfo>
<slims:image>SKRIPSI.png.png</slims:image>
</mods>
<mods version="3.3" ID="1678">
<titleInfo>
<title>Pengaruh citra merek, harga dan kualitas pelayanan terhadap keputusan pembelian pada waroeng Spesial Sambal (SS) Kisamaun Tangerang</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Jim Hoy Yam</namePart>
<role><roleTerm type="text">Dosen Pembimbing 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Umi Kulsum</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Eko Trianto</namePart>
<role><roleTerm type="text">Dosen Pembimbing 2</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Muhamad Djaelani</namePart>
<role><roleTerm type="text">Ketua Penguji</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Kartono</namePart>
<role><roleTerm type="text">Penguji 1</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Elfa Risa Laviani</namePart>
<role><roleTerm type="text">Pengarang</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">20190909</identifier>
<originInfo>
<place><placeTerm type="text">TANGERANG</placeTerm></place>
<publisher>Fakultas Ekonomi dan Bisnis / Manajemen</publisher>
<dateIssued>2019</dateIssued>
</originInfo>
<slims:image>SKRIPSI.png.png</slims:image>
</mods>
</modsCollection>