Asep Ferry Bastian Pengarang

Small and Medium Entrepreneurs in South Tangerang City who are still relatively new to start up businesses will continue to look for information about market opportunities and product development, but are not yet too developed and still in need of digital technology that will create innovations for products that will be liked by buyers. Innovation will certainly also provide small and medium entrepreneurs to be able to compete and develop their business. This research uses quantitative methods and will analyze 365 respondents who have filled out the questionnaire. This analysis uses WRAP PLS (Partial Least Square). The results obtained for the relationship between the 3 variables have a positive and significant effect. JEL classification: M2, M3, M21, M31