Peer review journal the effect of political marketing mix in voting for regional heads mediated by positioning
he purpose of this study is to find out and analyze the effect of political marketing mix on voting decision,
mediated by positioning, in the election of the Governor and Deputy Governor of Banten 2017. The
population of this study were residents of Tangerang City, South Tangerang City and Tangerang Regency
who had voting rights and were included in permanent voter list. The research sample taken in this reasearch
was 349 people using multi-stage cluster sampling technique. This research used SEM (Structural Equation
Modeling) analysis, and the software used was WarpPLS 6.0. The results showed that: political marketing mix
had a positive and significant effect on voting decisions; political marketing mix had a positive and significant
effect on positioning; positioning had a positive and significant effect on voting decision; and political
marketing mix had a positive and significant effect on voting decision, mediated by positioning.
Detail Information
| Bagian |
Informasi |
| Pernyataan Tanggungjawab |
Asep Ferry Bastian |
| Pengarang |
Asep Ferry Bastian - Personal Name
|
| Edisi |
Publish |
| No. Panggil |
|
| Subyek |
Political Marketing Mix
Voting Decision
Positioning
|
| Klasifikasi |
|
| Judul Seri |
|
| GMD |
Text |
| Bahasa |
English |
| Penerbit |
Science & Engineering Research Support soCiety (SERSC) |
| Tahun Terbit |
2020 |
| Tempat Terbit |
Australia |
| Deskripsi Fisik |
3459–3473 hlm. |
| Info Detil Spesifik |
International Journal of Disaster Recovery and Business Continuity (IJDRBC), Vol.11, No. 3, ISSN : 2207-8363, Official URL: http://sersc.org/journals/index.php/IJDRBC/article/view/35186 |
